Dr. Waajida Small is an award winning  human resources executive with a calling to cultivate purpose driven leaders who create spaces for women to be successful and provide value to the world and those they serve, Dr. Waajida L. Small’s work centers on sharing her knowledge, wisdom, and experience, through coaching and by teaching strategies and best practices to position women for success.

Dr. Small is the founder and CEO of Capital Conscious U, a leadership development firm focused on helping career and entrepreneur women find and align their purpose with their work and business.  Holding the firm belief that learning never ends, over the course of her career she has continued her education obtaining several credentials that have helped  her become a better leader and coach. Dr. Small is a Certified Purpose Leader (CPL), Certified Human Capital Strategist (HCS) and certified professional coach (CPC) with specialties in life,  leadership, career, and  executive coaching. Dr. Small holds a doctorate in Human Capital Management with a research emphasis on women of color and leadership. 

Dr. Small is the author the # 1 Amazon best seller “Be Well to Lead Well: A Self-Coaching Guide to Support Personal Development and Well-Being at Work”, contribution author of the best selling book “Women Connected in Wisdom: Volume II”, and author of “Our Leadership Journey: Shared Stories, Lessons and Advice for Women of Color” 

Dr. Small is passionate about helping women thrive in the workplace, in their businesses, and the world. Being a mentor and sponsor has been two of the most rewarding roles she has been blessed to have.  Through her work as a member, speaker and volunteer with organizations such as the Wonder Women Tech, Executive Women’s Forum, Women/Future, Avengrid WomEnerfy, United Nations Association Southern NY State Division Young Professionals, Black Women of Influence, The Black Girl Project, the Black Doctoral Networks and the International Association of Women, she has broadened her span of scope to impact the lives of women across the globe.